We enable equal access to the global market

We value unique design

We activate trendsetters

We cherish craftsmanship

Our passion is rightful ownership

and generational wealth

The Lydia Approach

Equal access to the global market

For several communities in the world, economic activity and growth have stagnated because they are limited to domestic trade.

The global marketplace seems inaccessible and the international trade system places their manufacturers at a distance by favouring powerful others. Manufacturers at a distance from the global market need reliable trade agents who defend their interests and create a strategic market position for them.

Lydia Trade takes on the role to represent these manufacturers. This representation is based on association, identifying with and acting on behalf of the manufacturer and their community. As an associated trade agent Lydia Trade enables manufacturers to establish and expand their brand on the global market and to distinguish themselves through excellent products with intentional design. As a result, wealth will be generated for their communities benefitting present and future generations.

The products we bring from these manufacturers will not only be excellent and unique, but will also carry a story of hope and future. You can read more about us at the page “Our Story”.

The services we provide

Trade Agency

In the early days, trade agents travelled to strategic places at important trading routes to promote and sell products from their home country. Even though they moved far away from home, on the international market these trade agents acted on behalf of their community by representing and promoting their home trade. We believe this healthy principle needs to be brought back into international trading.

Therefore, we associate ourselves with you and your domestic trade to be the representative you need for strategic positioning of your products on the global market. This means we take responsibility for your trade as if it were our own while applying the highest international standards.

Facilitate Webstores

From the start, international trade agents identified and carefully chose strategic places along the most important trading routes. A modern trading route that is most important now is the World Wide Web.

Online shopping is a phenomenon that is growing continually and its prospects remain extremely positive. We will help selling your products by identifying and approaching the right webstores on your behalf.

Product Innovation Support

For manufacturers at a distance from the global market it is important to have a trusted and capable representative inside that market who knows how to successfully sell their products. A representative who is well connected with the customers can keep a close eye on changes in customer preferences. We want to serve as an extension of your business and strategically position ourselves to identify the newest trends and developments.

We offer insight and knowledge how to improve your market position by intentional design and creating your own story. We will inform you on changes in customer behaviour and preferences so you can timely make the necessary adjustments. We will also do research on and observe changes in trends and technics so that you can stay ahead and we will support you with our advice.

z

Marketing

The world has seen too many reoccurrences of human exploitation caused by producers of export products, it would be a delight if that gets replaced by positive stories. So, if your business contributes to the welfare and wellbeing of your land and community, your product carries a story that the world needs to hear.

It would be our pleasure to bring your products on the global market and tell the story behind these, inspiring customers to choose you and your products above others, building a legacy of fostering craftsmanship and growing the domestic economy.

We will use direct marketing and personalise your brand by encouraging customers to participate and interact. Additionally, we will use promotional channels, blogs, forums and social media to create a voice for you and your brand. On a regular base, together we will review our activities and evaluate the impact.

News

New product Zulu Mien!

We proudly present Zulu Mien, top quality handmade jewellery of South African Sterling silver, highest quality Czech and Japanese glass beads and the best quality Japanese beading thread. The pieces are produced and assembled by hand with the greatest care.

Read more here!

African Magic!

It is very interesting to observe how fast Africa is developing. Africa is rediscovering its own DNA, its original design. We as Lydia Trade applause this and welcome the African Magic to arise!

Attached a very interesting article from TrendWatching about Africa about the African Magic, recommended read!

Working on the final samples for the Lydia Bag line

We are in South Africa with Township Fleva to work on the final samples for the Lydia Bag line. It is such an exciting process, the bags will be beautiful and excellent. Last week we selected the leather and today we visited the South African suppliers. We look forward to show you more!

News on the Lydia Bag!

In September we announced that the Lydia Bag will be ready October timeframe. We have decided to postpone this release to allow a Bags Line to be announced. The reason is that we see a significant potential in a Bags Line with a broader impact on the market, starting with two ladies bags and one laptop bag. The release date for these three bags is the end of January 2018.

Stay tuned!!!

Website error – apology

Unfortunately our website was down today due to a technical issue. We can inform you it is up and running again! We apologise for the inconvenience.

The Lydia Bag is almost there!

This week we have received the first samples for our new Lydia Bag. We have been working with Township Fleva from Orange Farm in South Africa.

The bag is made in premium leather with ShweShwe lining. Stay tuned!

New website live!

Hello world! Our new website is now live. We spend quite some time making sure our strategy is fit for purpose and clearly defined. We hope you enjoy our site!!!

Tiemen and Monique Fahner

We enable equal access to the global market, value unique design and activate trendsetters. Our passion is rightful ownership and generational wealth.

Disclaimer | Privacy Policy

NL Trade Register no.: 71657088
VAT no.: NL858799029B01

+31 6 14394833 / +31 6 28625614

Markenhaven 49, 3826AC, Amersfoort, The Netherlands